# The repeat rate that fell by half “The repeat rate that fell by half” is a data analyst job simulation on FinderK. You work at Kibble and Co, an original fictional company, and complete 3 assignments in about 70 minutes. It is for anyone who wants to practice data analyst work. No previous work experience is required. - Role: Data analyst - Industry: Data analysis - Career: Marketing analytics (https://finderk.com/careers/marketing-analytics) - Level: Intermediate - Time: About 70 minutes, 3 assignments - Access: Included in Plus - Created by: FinderK - Work tools: Mail, Office documents and spreadsheets, Chat, Notes - Page: https://finderk.com/simulations/the-repeat-rate-that-fell-by-half - Last updated: 2026-10-10 ## Summary The dashboard says repeat purchases have halved since June and marketing wants 50,000 pounds to win customers back. Check what the number measures, find out what changed in June and what is incomplete, and tell the board what the data really says before it spends the money. ## Full brief You are a data analyst in an online pet food company's insight team. The board's repeat purchase rate has fallen from 38 to 15 percent, and a marketing director has a campaign ready. But guest checkout launched in June, giving every guest order a new customer ID, and the latest months have not had sixty days to repeat. You rebuild the rate by customer type and complete cohorts, write a board note that leads with the answer and tells a colleague privately that his trend is mostly measurement, then update it when an email matching job shows how many guests were existing customers. Automated checks confirm your figures and saved work; your judgement is reviewed against the standard for the role. ## What is Kibble and Co? Kibble and Co is a fictional online pet food retailer with about 80,000 customers a year, most of whom reorder every few weeks. Its board dashboard shows the repeat purchase rate collapsing since June, and the marketing director wants 50,000 pounds for a win-back campaign. This case runs from Monday 19 to Monday 26 October 2026. The data analyst analyses and recommends; the board decides the campaign; definitions are changed by data engineering and the head of insight. ## Who do you play? You are the data analyst in the Insight team. You analyse data and recommend under the insight team's analysis standards. You decide how figures are calculated and presented. You do not approve or block budgets; the board decides on proposals. Board measures are changed only by data engineering and the head of insight, Lena Fischer. ## What will you do? 1. 1. Find out whether the fall is real (25 minutes) 2. 2. Write the board note and tell Marcus (25 minutes) 3. 3. Update the analysis with the matching results (20 minutes) ## Which skills will you practice? - Check what a measure means before trusting its trend - Separate a mix effect and incomplete periods from real change - Combine rates correctly from counts - Write a board note that leads with the answer - Disagree with a colleague's figures constructively ## Frequently asked questions ### How long does “The repeat rate that fell by half” take? About 70 minutes, across 3 assignments. When the time is up, you get 10 minutes to round up and submit. Pausing stops the clock. ### Is “The repeat rate that fell by half” free? No. It is included in FinderK Plus. With a free account you can also do it without grading. ### Do I need data analyst experience? No. No previous work experience is required. The listed level is intermediate. ### What do I get when I finish? You get feedback on each assignment you submit. Completing all required assignments earns a completion certificate. It records participation and is not professional accreditation. ### Is Kibble and Co a real company? No. Kibble and Co is an original fictional company made for practice. Its coworkers may make mistakes, so check their suggestions against the evidence.