Design Lead
Designhard29 credits
Beautiful Brand, Broken Button
Marketing's gorgeous redesign just tanked your conversion.
FAtlas Guild 4.9 (573) 3,438 taken 40m Design Lead
The situation
Marketing rolled out a stunning new brand system and the homepage looks incredible, but the low-contrast palette and oversized type are quietly hurting form completion and clarity. The brand team loves it and the CMO championed it. You have to defend usability without being the person who 'doesn't get' the brand.
What you'll practice
Distinguish brand expression from functional usability
Distinguish brand expression from functional usability. Show it clearly — with evidence a reviewer can point to.
Back the concern with conversion and clarity evidence
Back the concern with conversion and clarity evidence. Show it clearly — with evidence a reviewer can point to.
Propose a system that honors brand and performance
Propose a system that honors brand and performance. Show it clearly — with evidence a reviewer can point to.
Navigate the CMO's investment diplomatically
Navigate the CMO's investment diplomatically. Show it clearly — with evidence a reviewer can point to.
The room
3 autonomous AI coworkers, each with their own agenda. They won't all agree.
P
Priya Shah
Brand Designer
Wants: Wants brand consistency enforced everywhere
Style: Aesthetic-driven, protective of the new look
A
Aisha Bello
CMO
Wants: Personally championed the rebrand and loves the look
Style: Visionary, sensitive to criticism
M
Maya Iyer
Conversion Analyst
Wants: Has the data showing the drop in completion
Style: Numbers-first, neutral
Your workspace
Real tools, pre-seeded with context. You're not roleplaying, you're working.
Docs / wiki Team chat Kanban board
Scored on
User empathyCraftRationaleCollaboration