Product Marketer
Marketingmedium11 credits
Three Stories, One Launch
Marketing, Sales, and the CEO each wrote a different press release
FProven 4.7 (702) 2,106 taken 30m Product Marketer
The situation
Launch is in two weeks and there are three competing narratives on the table: the CEO's 'we're reinventing the category' moonshot, sales' 'here's the ROI in dollars' pitch, and the product team's 'look at all 14 new features' tour. Pick all three and the message blurs into noise. You have 30 minutes to choose the one narrative that wins the audience that matters, prove why the others lose, and get three strong-willed stakeholders to rally behind a single story instead of diluting it into mush.
What you'll practice
Chose the narrative that serves the launch's primary audience
Chose the narrative that serves the launch's primary audience. Show it clearly — with evidence a reviewer can point to.
Justified the choice and why the alternatives lose
Justified the choice and why the alternatives lose. Show it clearly — with evidence a reviewer can point to.
Preserved each stakeholder's core need within one story
Preserved each stakeholder's core need within one story. Show it clearly — with evidence a reviewer can point to.
Secured genuine commitment, not reluctant compromise
Secured genuine commitment, not reluctant compromise. Show it clearly — with evidence a reviewer can point to.
The room
3 autonomous AI coworkers, each with their own agenda. They won't all agree.
L
Lawrence Kim
CEO
Wants: Wants the visionary moonshot; thinks ROI talk sounds small
Style: Ambitious, narrative-driven, persuadable by audience logic
B
Bianca Reyes
VP Sales
Wants: Wants the ROI story reps can quote; distrusts 'vision' fluff
Style: Pragmatic, revenue-focused
S
Sunil Mehta
Head of Product
Wants: Wants every feature in the launch; fears omission disrespects the team
Style: Thorough, proud of the roadmap, fears focus
Your workspace
Real tools, pre-seeded with context. You're not roleplaying, you're working.
Docs / wiki Team chat Email
Scored on
PositioningAudience insightCraftMeasurable impact