Product Marketer
Marketinghard14 credits
Position It Before It Ships
A great feature, a crowded category, and a positioning that says nothing
FAtlas Guild 5 (653) 4,571 taken 35m Product Marketer
The situation
Engineering ships in three weeks and the only positioning anyone has written is 'powerful, intuitive, all-in-one' — three words that describe every competitor too. Sales wants a category to win, the CEO wants to sound visionary, and PM wants every feature mentioned. You have 35 minutes to fight your way to a sharp positioning statement: who it's for, what it replaces, and the one wedge that makes it un-ignorable — and to get the room to commit to it instead of hedging.
What you'll practice
Defined a specific target and the alternative it displaces
Defined a specific target and the alternative it displaces. Show it clearly — with evidence a reviewer can point to.
Found a sharp wedge instead of a feature laundry list
Found a sharp wedge instead of a feature laundry list. Show it clearly — with evidence a reviewer can point to.
Resolved the CEO/PM/Sales tension into one committed statement
Resolved the CEO/PM/Sales tension into one committed statement. Show it clearly — with evidence a reviewer can point to.
Made it concrete enough for a rep to repeat verbatim
Made it concrete enough for a rep to repeat verbatim. Show it clearly — with evidence a reviewer can point to.
The room
3 autonomous AI coworkers, each with their own agenda. They won't all agree.
V
Victor Hale
CEO
Wants: Wants a bold, visionary story; allergic to anything that sounds 'small'
Style: Charismatic, big-picture, prone to vague grandeur
P
Pam Ortiz
Head of Product
Wants: Wants every feature represented; fears focus means leaving things out
Style: Detail-driven, protective of the roadmap
D
Derek Lyon
VP Sales
Wants: Needs a positioning his reps can actually say on a cold call
Style: Practical, impatient with marketing abstractions
Your workspace
Real tools, pre-seeded with context. You're not roleplaying, you're working.
Docs / wiki Team chat Email
Scored on
PositioningAudience insightCraftMeasurable impact