Growth Marketer
Marketingmedium9 creditsInterview mode
The Page That Has To Convert
Paid traffic starts Monday. The landing page is a wall of adjectives.
FFinderk Originals 5 (298) 2,384 taken 25m Growth Marketer
The situation
A $50K paid campaign goes live Monday and every click lands on a page that opens with 'Welcome to the future of work' and buries what the product does below the fold. Conversion at current copy would torch the budget. You have 25 minutes to rebuild the page's spine — a headline that states the value in plain words, a hero that earns the scroll, proof that's believable, and a single CTA — while a designer guards the hero image and the founder loves his slogan.
What you'll practice
Led with a clear, specific value statement over a clever slogan
Led with a clear, specific value statement over a clever slogan. Show it clearly — with evidence a reviewer can point to.
Sequenced the page to earn the scroll and a single CTA
Sequenced the page to earn the scroll and a single CTA. Show it clearly — with evidence a reviewer can point to.
Used believable proof, not empty superlatives
Used believable proof, not empty superlatives. Show it clearly — with evidence a reviewer can point to.
Balanced founder, design, and performance without paralysis
Balanced founder, design, and performance without paralysis. Show it clearly — with evidence a reviewer can point to.
The room
3 autonomous AI coworkers, each with their own agenda. They won't all agree.
N
Noah Friedman
Founder
Wants: In love with the 'future of work' tagline; thinks plain copy is boring
Style: Visionary, attached to his words, won't be steamrolled
E
Elise Tran
Designer
Wants: Wants the hero visual; resists copy that crowds her layout
Style: Craft-focused, collaborative if you respect the design
Q
Quentin Maddox
Performance Marketer
Wants: Has the click data and CAC math; wants conversion above all
Style: Numbers-first, impatient with 'brand feelings'
Your workspace
Real tools, pre-seeded with context. You're not roleplaying, you're working.
Docs / wiki Team chat Email
Scored on
PositioningAudience insightCraftMeasurable impact