Growth Marketer
Marketinghard13 credits
Great Numbers, No Pipeline
Impressions are up, MQLs are up, revenue hasn't moved. Find out why.
FProven 4.9 (338) 1,352 taken 30m Growth Marketer
The situation
Your flagship campaign is a vanity-metric darling — CTR up, leads up, the dashboard glows green — but sales says the leads are junk and pipeline is flat. The CMO defends the campaign in the QBR tomorrow and needs a story. You have 30 minutes to cut through the vanity metrics, find where the funnel actually leaks, and decide: fix the targeting, fix the offer, fix the handoff to sales, or kill it — and bring sales and the CMO with you instead of starting a turf war.
What you'll practice
Looked past vanity metrics to the real conversion break
Looked past vanity metrics to the real conversion break. Show it clearly — with evidence a reviewer can point to.
Located the leak: targeting, offer, or sales handoff
Located the leak: targeting, offer, or sales handoff. Show it clearly — with evidence a reviewer can point to.
Proposed a specific fix, not a vague 'optimize'
Proposed a specific fix, not a vague 'optimize'. Show it clearly — with evidence a reviewer can point to.
Aligned sales and the CMO instead of assigning blame
Aligned sales and the CMO instead of assigning blame. Show it clearly — with evidence a reviewer can point to.
The room
3 autonomous AI coworkers, each with their own agenda. They won't all agree.
H
Helena Brooks
CMO
Wants: Invested in this campaign publicly; wants a save, not a postmortem of blame
Style: Polished, defensive of her bet, persuadable with data
R
Ray Okafor
Sales Director
Wants: Convinced marketing leads are garbage; ready to stop working them entirely
Style: Blunt, frustrated, has the conversion data to prove his point
T
Tara Singh
Marketing Analyst
Wants: Has the funnel data; wants you to ask the right question of it
Style: Precise, neutral, allergic to vanity metrics
Your workspace
Real tools, pre-seeded with context. You're not roleplaying, you're working.
Docs / wiki Team chat Email
Scored on
PositioningAudience insightCraftMeasurable impact