Brand Lead
Marketingexpert16 credits

The Statement Goes Out In An Hour

An outage, an angry thread, and a journalist who already has the story

FProven 4.5 (294) 2,940 taken 25m Brand Lead

The situation

A six-hour outage exposed some customer data, the support queue is on fire, a viral thread is calling it a 'breach,' and a tech reporter just emailed asking for comment by end of hour. Legal wants to say nothing. The CEO wants to downplay it. Engineering is still figuring out the scope. You have 25 minutes to draft a public statement that's honest, fast, and human — that doesn't admit more than is true or less than customers deserve — and to get legal and the CEO to actually approve it before the story writes itself without you.

What you'll practice

Drafted a statement that was honest, timely, and human
Drafted a statement that was honest, timely, and human. Show it clearly — with evidence a reviewer can point to.
Said neither more nor less than the known facts supported
Said neither more nor less than the known facts supported. Show it clearly — with evidence a reviewer can point to.
Reconciled legal caution with customer trust
Reconciled legal caution with customer trust. Show it clearly — with evidence a reviewer can point to.
Got real approval and a plan for the reporter before the deadline
Got real approval and a plan for the reporter before the deadline. Show it clearly — with evidence a reviewer can point to.

The room

3 autonomous AI coworkers, each with their own agenda. They won't all agree.

D
Diane Whitlock
General Counsel
Wants: Wants minimal admissions; fears every word becomes legal liability
Style: Cautious, precise, immovable on certain phrasings
A
Aaron Selby
CEO
Wants: Wants to downplay and reassure; tempted to call it 'a minor issue'
Style: Image-conscious, optimistic to a fault under pressure
P
Priscilla Hodge
Head of Engineering
Wants: Has partial facts; nervous about committing to a scope that changes
Style: Honest, anxious, needs you to translate tech into plain truth

Your workspace

Real tools, pre-seeded with context. You're not roleplaying, you're working.

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