Brand Lead
Marketingmedium7 credits
The $80K Influencer Bet
Big reach, fuzzy fit, one budget — and the founder already loves them
FThe Workshop 4.8 (921) 3,684 taken 25m Brand Lead
The situation
A big-name creator with two million followers wants $80K for a campaign, and the founder is already starstruck. The audience overlap is unproven, the engagement looks inflated, and that $80K could instead fund ten micro-creators whose followers actually match your buyer. You have 25 minutes to evaluate the bet on real fit and risk — not vanity reach — and either justify the splashy partnership or steer the founder toward the smarter portfolio, without making it a fight about ego.
What you'll practice
Evaluated audience fit and engagement quality, not raw reach
Evaluated audience fit and engagement quality, not raw reach. Show it clearly — with evidence a reviewer can point to.
Compared the big bet against a micro-creator portfolio honestly
Compared the big bet against a micro-creator portfolio honestly. Show it clearly — with evidence a reviewer can point to.
Made a clear, data-backed recommendation
Made a clear, data-backed recommendation. Show it clearly — with evidence a reviewer can point to.
Managed the founder's enthusiasm without bruising ego
Managed the founder's enthusiasm without bruising ego. Show it clearly — with evidence a reviewer can point to.
The room
3 autonomous AI coworkers, each with their own agenda. They won't all agree.
C
Camille Dubois
Founder/CEO
Wants: Excited by the big name and the prestige; not scrutinizing the fit
Style: Passionate, brand-proud, swayed by hype unless grounded in data
T
Tobias Lund
Performance Marketer
Wants: Wants spend tied to measurable fit and ROAS, not follower counts
Style: Analytical, skeptical of influencer math
R
Renata Alves
Social Lead
Wants: Knows the micro-creator landscape; sees the smarter portfolio play
Style: Plugged-in, pragmatic, audience-obsessed
Your workspace
Real tools, pre-seeded with context. You're not roleplaying, you're working.
Docs / wiki Team chat Email
Scored on
PositioningAudience insightCraftMeasurable impact