The repeat rate that fell by half
Data analyst at Kibble and Co
About 70 minutes. Included in Plus.
The dashboard says repeat purchases have halved since June and marketing wants 50,000 pounds to win customers back. Check what the number measures, find out what changed in June and what is incomplete, and tell the board what the data really says before it spends the money.
Skills: Check what a measure means before trusting its trend; Separate a mix effect and incomplete periods from real change; Combine rates correctly from counts; Write a board note that leads with the answer; Disagree with a colleague's figures constructively