The glass in the juice video
Communications manager at Orchard Gold Drinks Ltd
About 70 minutes. Included in Plus.
A mother's video of glass in your best selling juice is spreading, a second customer has posted a photo, a supermarket wants an answer by one, and the managing director wants to say the product is completely safe. Read the situation, issue a careful holding statement, and communicate the recall when it comes.
Skills: Assess the severity of an incident from evidence; Write a holding statement that is accurate and kind; Advise a senior leader against words that will backfire; Communicate a recall clearly to consumers, retailers and media; Work within legal approval and decision rights