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Managing a marketing budget

Allocating marketing money across channels and campaigns and tracking spend against plan and results.

Good work shows: Tracks spend against plan each month; moves money towards channels that perform; explains variances with clear reasons.

Managing a marketing budget is one of the marketing skills on FinderK.

The job simulations and Skill Paths below include work that is checked for this skill. You do the work in an original fictional company and get feedback on it.

Job simulations

Plan the garden centre's November posts

Social media coordinator at Wren and Dale Garden Centres

About 65 minutes. Included in Plus.

The agency says photos are the garden centre's best posts and wants more of them. Measure October properly, plan November's biggest moments within budget and the advertising rules, and handle a complaint that is spreading in the comments.

Skills: Compare content performance like for like; Plan content around business moments within a budget; Follow advertising and giveaway rules; Handle a public complaint without promising or arguing

Skill Paths

Related careers

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