Marketing and Customer Insight
Understand customers and reach them well. Plan social posts, qualify leads and turn user research into clear findings.
Each module has short lessons with a check question, then a graded simulation. About 3 hours in total, at your own pace.
- Module 1: Plan the garden centre's November posts
The agency says photos are the garden centre's best posts and wants more of them. Measure October properly, plan November's biggest moments within budget and the advertising rules, and handle a complaint that is spreading in the comments.
- Module 2: Qualify the leads before Friday's pipeline call
Eight inbound leads, three meeting slots and a pipeline call on Friday. Decide who fits by the rules and the registry, write one honest first email, and leave the records in a state the team can run from.
- Module 3: Synthesise the prescription app sessions
Eight people tested a new prescription reorder flow and most said they loved it. Work out what actually happened, rate each problem by the team's rules, report it honestly and hold the line when the team wants a better number or to drop an awkward finding.
Skills you will practice
- Briefing colleagues
- Checking advertising claims
- Communicating with leaders
- Compliance monitoring
- Content planning
- De-escalating an angry customer
- Escalating with the facts
- Leading without authority
- Managing a marketing budget
- Managing a pipeline
- Managing stakeholder expectations
- Measuring campaign results
- Persuading with evidence
- Qualifying leads
- Running effective meetings
- Synthesising user research
- Writing follow-up emails
Frequently asked questions
What is a Skill Path?
A Skill Path is a short course built around real work. Each module has two or three short lessons, then a simulation where you do the job in a fictional company. Your work in each simulation is graded against a rubric.
How long does a Skill Path take?
Most Skill Paths take three to five hours in total. You can stop at any point and pick up where you left off. There are no deadlines.
What do I get when I finish?
When every simulation in the path is complete and graded, you earn a FinderK credential. It lists the work you did and the skills it shows. You can keep it private or share a link to it, for example on LinkedIn.
How much does a Skill Path cost?
Some Skill Paths are included with FinderK Plus, which has a free trial. Others are sold once at a fixed price and stay yours. You can read the first module's lessons for free before you decide.
Do I need experience?
No. Each path states its level. Beginner paths assume no previous experience in the role, and the lessons explain the ideas you need before each simulation.