Reviewing adverts and product claims before release to confirm each claim is true, fair and backed by evidence.
Good work shows: Links each claim to supporting evidence; flags claims that could mislead a reader; suggests compliant wording for weak claims.
Checking advertising claims is one of the legal and compliance skills on FinderK.
The job simulations and Skill Paths below include work that is checked for this skill. You do the work in an original fictional company and get feedback on it.
A licensing partner wants its co-branded cereal bar pack approved before a printer's slot. The logo is too small, the partner's logo too big, the bar is short of fibre for its high fibre claim and short of granola for its made with claim. Review it, decide, and hold the claims when the launch date is used as pressure.
Skills: Review artwork against brand rules and a licence; Separate must fix items from advice; Check claims against evidence and a claims register; Give a partner clear, usable feedback under time pressure; Hold brand and legal standards against commercial pressure
Work out a food maker's electricity emissions for the annual report, both ways, with a site sold and a site bought during the year. Then stop marketing overclaiming renewable power, and restate the figure honestly when the certificates come in short.
Skills: Apply a reporting boundary to sites bought and sold; Calculate location-based and market-based Scope 2; Write a disclosure that claims only what the evidence supports; Restate a figure openly when evidence changes; Answer an assurance provider with evidence
Social media coordinator at Wren and Dale Garden Centres
About 65 minutes. Included in Plus.
The agency says photos are the garden centre's best posts and wants more of them. Measure October properly, plan November's biggest moments within budget and the advertising rules, and handle a complaint that is spreading in the comments.
Skills: Compare content performance like for like; Plan content around business moments within a budget; Follow advertising and giveaway rules; Handle a public complaint without promising or arguing