Tracking how a campaign performed against its goals using agreed metrics and reporting what worked and what did not.
Good work shows: Compares results to targets set beforehand; uses consistent tracking across channels; draws clear lessons for the next campaign.
Measuring campaign results is one of the marketing skills on FinderK.
The job simulations and Skill Paths below include work that is checked for this skill. You do the work in an original fictional company and get feedback on it.
Social media coordinator at Wren and Dale Garden Centres
About 65 minutes. Included in Plus.
The agency says photos are the garden centre's best posts and wants more of them. Measure October properly, plan November's biggest moments within budget and the advertising rules, and handle a complaint that is spreading in the comments.
Skills: Compare content performance like for like; Plan content around business moments within a budget; Follow advertising and giveaway rules; Handle a public complaint without promising or arguing