Brand manager, licensing at Maple and Moss Foods
About 70 minutes. Included in Plus.
A licensing partner wants its co-branded cereal bar pack approved before a printer's slot. The logo is too small, the partner's logo too big, the bar is short of fibre for its high fibre claim and short of granola for its made with claim. Review it, decide, and hold the claims when the launch date is used as pressure.
Skills: Review artwork against brand rules and a licence; Separate must fix items from advice; Check claims against evidence and a claims register; Give a partner clear, usable feedback under time pressure; Hold brand and legal standards against commercial pressure
Social media coordinator at Wren and Dale Garden Centres
About 65 minutes. Included in Plus.
The agency says photos are the garden centre's best posts and wants more of them. Measure October properly, plan November's biggest moments within budget and the advertising rules, and handle a complaint that is spreading in the comments.
Skills: Compare content performance like for like; Plan content around business moments within a budget; Follow advertising and giveaway rules; Handle a public complaint without promising or arguing
Communications manager at Orchard Gold Drinks Ltd
About 70 minutes. Included in Plus.
A mother's video of glass in your best selling juice is spreading, a second customer has posted a photo, a supermarket wants an answer by one, and the managing director wants to say the product is completely safe. Read the situation, issue a careful holding statement, and communicate the recall when it comes.
Skills: Assess the severity of an incident from evidence; Write a holding statement that is accurate and kind; Advise a senior leader against words that will backfire; Communicate a recall clearly to consumers, retailers and media; Work within legal approval and decision rights