Brand manager, licensing at Maple and Moss Foods
About 70 minutes. Included in Plus.
A licensing partner wants its co-branded cereal bar pack approved before a printer's slot. The logo is too small, the partner's logo too big, the bar is short of fibre for its high fibre claim and short of granola for its made with claim. Review it, decide, and hold the claims when the launch date is used as pressure.
Skills: Review artwork against brand rules and a licence; Separate must fix items from advice; Check claims against evidence and a claims register; Give a partner clear, usable feedback under time pressure; Hold brand and legal standards against commercial pressure
Desk editor at The Calder Valley Courier
About 70 minutes. Included in Plus.
A tired reporter has filed the council budget story six hours before deadline. Check every figure, decide what to do with a single anonymous allegation against a named councillor, get the right of reply right, and correct the record when a reader finds a flaw.
Skills: Fact-check figures and claims against original records; Present numbers correctly: percentages, points and like for like; Decide whether an anonymous allegation can be published; Give a named person a fair right of reply; Correct the record openly and precisely
Investor relations manager at Thornbury Industrial plc
About 75 minutes. Included in Plus.
The internal profit forecast has slipped below what analysts expect, and the company is in its close period. Work out whether the gap triggers the disclosure committee, answer an analyst and a big shareholder without signalling anything, and act fast when the share price moves for no reason.
Skills: Calculate consensus by a defined method; Recognise when a forecast gap triggers disclosure governance; Decline investor requests in a close period without signalling; Spot signs of a leak and escalate at once; Prepare announcement questions and answers within published information
Communications manager at Orchard Gold Drinks Ltd
About 70 minutes. Included in Plus.
A mother's video of glass in your best selling juice is spreading, a second customer has posted a photo, a supermarket wants an answer by one, and the managing director wants to say the product is completely safe. Read the situation, issue a careful holding statement, and communicate the recall when it comes.
Skills: Assess the severity of an incident from evidence; Write a holding statement that is accurate and kind; Advise a senior leader against words that will backfire; Communicate a recall clearly to consumers, retailers and media; Work within legal approval and decision rights