Responding to a journalist's question quickly and accurately with an approved answer or spokesperson.
Good work shows: Logs the question and the journalist's deadline; gets an approved answer before replying; replies before the deadline.
Handling a media inquiry is one of the media and communications skills on FinderK.
The job simulations and Skill Paths below include work that is checked for this skill. You do the work in an original fictional company and get feedback on it.
Investor relations manager at Thornbury Industrial plc
About 75 minutes. Included in Plus.
The internal profit forecast has slipped below what analysts expect, and the company is in its close period. Work out whether the gap triggers the disclosure committee, answer an analyst and a big shareholder without signalling anything, and act fast when the share price moves for no reason.
Skills: Calculate consensus by a defined method; Recognise when a forecast gap triggers disclosure governance; Decline investor requests in a close period without signalling; Spot signs of a leak and escalate at once; Prepare announcement questions and answers within published information
A mother's video of glass in your best selling juice is spreading, a second customer has posted a photo, a supermarket wants an answer by one, and the managing director wants to say the product is completely safe. Read the situation, issue a careful holding statement, and communicate the recall when it comes.
Skills: Assess the severity of an incident from evidence; Write a holding statement that is accurate and kind; Advise a senior leader against words that will backfire; Communicate a recall clearly to consumers, retailers and media; Work within legal approval and decision rights