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Preparing a spokesperson for an interview

Briefing a spokesperson on key messages, likely questions and the outlet before they speak to the media.

Good work shows: Gives three clear key messages; lists hard questions with suggested answers; runs a practice interview beforehand.

Preparing a spokesperson for an interview is one of the media and communications skills on FinderK.

The job simulations and Skill Paths below include work that is checked for this skill. You do the work in an original fictional company and get feedback on it.

Job simulations

The forecast gap in the close period

Investor relations manager at Thornbury Industrial plc

About 75 minutes. Included in Plus.

The internal profit forecast has slipped below what analysts expect, and the company is in its close period. Work out whether the gap triggers the disclosure committee, answer an analyst and a big shareholder without signalling anything, and act fast when the share price moves for no reason.

Skills: Calculate consensus by a defined method; Recognise when a forecast gap triggers disclosure governance; Decline investor requests in a close period without signalling; Spot signs of a leak and escalate at once; Prepare announcement questions and answers within published information

Skill Paths

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